Identity Resolution

AI/Machine Learning

Privacy & Compliance

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CELEBRUS PARTNER

Pegasystems + Celebrus

Make in-the-moment decisioning easy by supplying your Pega decisioning engine with the right data to make the right decisions.

Make moments-based marketing your reality.

Pega and Celebrus engineered an integration across the globe that founded the “Always-On Insights” program. The goal was to elevate decisioning by seamlessly integrating Celebrus digital identity and profile data into Pega’s Customer Decision Hub (CDH).

This provides brands with a larger addressable audience to build experiences across channels and devices without having to wait for the data to become available. The result is building a decisioning program that has momentum and generates real value for your bottom line.

Give Pega the highest-quality customer identity data.

Celebrus for Pega captures real-time, first-party data to complete and enrich Pega’s Customer Decision Hub (CDH). We deliver instant, persistent profiles to fill critical gaps in your decisioning model to provide a highly personalized customer experience.

Better personalization
Fill digital identity gaps and build comprehensive interaction profiles that power one-to-one personalization.
Expanded audience reach
Link anonymous, opted-out, and logged-out users to known profiles for more opportunities and conversions.
Smarter decisions
Enrich Pega’s data model directly in CDH for complete, historical profiles and instant insights.
AI-powered models
Fuel Pega’s AI and machine learning with high-quality data for better predictions and outcomes.
Celebrus enriches Pega CDH by closing data gaps for better personalization

Customers realized a 60-70% reduction in digital data management costs right away.

 

Celebrus has been a great partner to Pega and our clients. Their data collection solutions are a valuable complement to Pega's decisioning solutions, and they have been central to our winning a number of strategic new business opportunities.

President Global Client Engagement, Pegasystems

Hayden Stafford

pega

Enhance Pega's CDH with Celebrus data.

Expand your audience beyond logged-in users to move the needle and increase ROI with Celebrus' frictionless first-party data capture.

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