News, innovation and perspective to drive your business – and your data forward.

2024 Year in Review: What Marketers Need to Know

Quick Answers to Big Topics in Digital Marketing from the MarTech Summit London

Celebrus and Optimizely Join Forces to Transform Data-Driven Personalization and Identity in Digital Experiences

The Hidden Cost of Fraud: How Insurers Can Save Billions

3 Takeaways from Teradata’s Possible 2024 Conference

Celebrus + OnMarc: Revolutionizing Fraud Prevention

What You Need to Know About Evolving Fraud Prevention

Rethinking Tagging & Cookies

How to Spend Wiser in Advertising: Fix Your Data

Upgrade your digital analytics - why your brand can't afford 'free'

Unlocking Success with Customer Data Platforms - How to Avoid a CDP Failure

Want Better Digital Decisioning? Start with Better Data

CDP projects are a challenge - Here’s the top 10 reasons CDP projects fail

Decoding CDP Vendor Claims: What You Need to Know 

MRC Vegas 2024: 5 sessions we’re excited to attend

3 sessions we’re excited to attend at Shoptalk 2024

3 sessions we're looking forward to at ViVE 2024

What’s in store for retailers in 2024? We’ll find out at eTail West!

How retailers can capture more — and better! — consumer data

Hot takes for 2024: data capture and marketing trends

The FTC is coming for you — here's how to stay off their radar

5 gifts to give your retail shoppers this holiday season

What you need to know about CNAME workarounds and third-party cookies

How to get the right data in the right hands

Perfect the art of data science with a better data capture solution

Why marketers are frustrated with Google Analytics 4

A to D: Four steps to avoid analysis paralysis in digital analytics

Overcoming mobile data capture challenges to amplify personalization

Bots and marketing: The good, bad, and ugly

Bridging the connectivity gap: A story of two experiences

Is your CDP providing real-time or live-time data?

HIPAA and digital data collection: You've been warned!

How to harness the power of data: Insight from a data CEO

From Wrestling Dreams to Data-Driven Success: A CEO's Journey

Cross-channel identity is hard! Here's how to conquer it

What the heck is identity stitching? Roadmapping the consumer journey

How to fill your MarTech gaps and unlock the value of anonymous visitors

How to solve for anonymous visitors

Identity resolution: How to turn fragmented data into rich customer profiles

Data connectivity: The key to seamless experiences and improved conversions

Not getting your data when you need it? The truth about real-time vs. live-time

Unleashing the power of Celebrus: Enhance your Salesforce instance

From Chaos to Clarity: Tackling Data Quality Problems Head-On

How to amplify your marketing results with first-party data

Risky Business: The truth about PII and third-party applications

Close identity gaps to drive next-level growth

The impact of personalization: Is your marketing missing the mark?

Turning on the lights for retail identity resolution

Red flag: Your healthcare marketing vendor won’t sign a BAA!

Data gaps: Find and fix the missing links in your marketing strategy

Cross-domain identity resolution: Connecting the dots of your retail customer data

What's your data strategy? Exposing the gaps to amplify growth

What healthcare marketers need to know about HIPAA compliance and third-party trackers

How first-party data capture and data clean rooms work together to create targeted cx

Three steps for developing a data integrity audit and framework

How first-party data can mitigate the effects of 3rd party cookie deprecation

Make better data accessible to more people with Celebrus and Teradata VantageCloud Lake

The future of programmatic: How first-party data can transform your ROI

Optimize your loyalty program with the power of data

The five privacy personas and how to adapt to each

Walking the line between privacy and personalization

Turning anonymity into relevancy

4 ways to recession-proof your advertising spend with first-party data

Why marketers should focus on foundational tools like measurement and first-party data

The polar shift in privacy-first data

How to use your retail loyalty program to gather zero-party data

The fab four: Foundations of data quality for marketers

CDPs - the unsung hero of your MarTech stack

Make 2023 the year of the 'real' CDP!

No, your CRM isn't a CDP - and here's why

The (not-so-subtle) impact of real-time data in your legacy CDP

Is your first-party data really first-party?

Reality check: Tag management systems and data layers are out. Say hello to tag-free CDP

How to optimize personalization while still respecting consent

The future of data has arrived! Introducing no-party data

The four types of CDP (vendors) explained

Spoiler alert! What third-party vendors don't want you to know about first-party identity

How to capitalize on personalization in healthcare to improve patient experience

15 reasons first-party data is the future of personalization and growth

You built it, but they never came – Are your metrics lying to you?

Driving personalized CX for banking customers

5 tips to start your customer engagement transformation

5 essential steps to delivering a hyper-personalized customer experience

The death of 3rd party cookies doesn't mean the death of personalization

Moving the Celebrus brand forward

Data starved marketing stacks = wasted money

Are you struggling to deliver hyper-personalized customer moments?

MarTech ROI often disappoints ...here's why

Introducing our Profile Builder

Your data called - it wants to come home: Google Analytics violates GDPR

API connector: one dataset to connect them all

Leverage Automated Marketing Signals to achieve 1-to-1 personalization

Increase conversion 50%+ by understanding visitor sentiment online