200% Marketing Impact: How Celebrus Transformed Marketing Campaigns
This UK retailer increased their marketing impact by 200% and achieved significant ROI optimization.
As a catalog and mail-order retailer, the company’s success had long been driven by paper-based direct marketing. However, with 77% of new customers now arriving online and 71% of digital traffic coming from mobile devices, the company recognized the need to optimize ROI from its paper marketing. The challenge was how to reduce their reliance on paper without negatively impacting demand, all while improving the digital customer experience and increasing the efficiency of their marketing spend.
Get Granular, Cross-Channel Data • Deeper Insights • Live-Time Hyper-Personalization