250% Conversion Increase: How Live-Time Data Drove Insurer’s Success
This insurer had a 60% conversion rate on calls made within 5 minutes of abandonment.
A global multi-line insurer faced high rates of abandoned quotes on their website, leading to missed policy conversions. While they implemented a call center strategy to follow up on abandoned quotes, the lack of real-time data hindered their efforts. Calls were often made a day later, which proved ineffective 90% of the time, as customers had already turned to competitors or lost interest. This delay prevented the insurer from engaging with potential customers while they were still in "buying mode," resulting in significant revenue loss and missed opportunities to address objections or offer tailored solutions.
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