How a retail bank increased revenue $12M using personalization
This bank made $3M profit from additional sales and had 85% faster personalization deployment.
Millions of visitors browse the bank’s websites daily, repeatedly viewing products without purchasing. Before Celebrus, their tag-based solutions couldn’t track these complex interactions, limiting their ability to retarget potential customers in-session or through follow-up.
The bank also wanted to accelerate real-time personalization, creating thousands of targeted offers and testing new triggers quickly. Their tag-based system took weeks or months to implement changes. Additionally, they aimed to boost loan conversions by retargeting users of their mortgage and loan calculators—key opportunities for growth.
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