How a retail bank optimized paid media spend to reduce CPA 37% using real-time predictive modeling
This retail bank boosted their click-through rate (CTR) by 4.6x compared to the previous year, while also driving a 1.6x increase in conversion rates.
This bank’s loan department wanted to grow their portfolio through digital marketing efforts. As part of that process, they needed to measure the current performance of their preferred advertising agencies. To support the analysis, they wanted to create an end-to-end conversion funnel analysis report. The primary goal for the bank was to optimize their paid advertising spend.
Celebrus was chosen because it’s a comprehensive data solution with the ability to close the digital data loop and provide full visibility of every customer journey from paid media referral to new account opening and beyond.
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