How an online retailer drove a 7% increase in sales
This retailer significantly increased their customer lifetime value using granular data, behavioral personas, and hyper-personalization.
A leading retailer faced growing challenges as customers increasingly used multiple devices to browse and shop. Mobile traffic surged to 50% of sessions, up from just 16% two years ago, complicating the delivery of seamless, high-quality experiences. At the same time, multi-device users proved to be their most valuable customers, driving higher overall sales.
Since 2010, the retailer has used Celebrus to capture 65GB of monthly data, including every click, search, basket add, and purchase. This data gave them a complete view of the customer journey, helping them understand life stages and behaviors.
The retailer saw an opportunity: leverage their robust data foundation and Celebrus insights to ensure every customer experience remains relevant, personalized, and impactful.
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