How an online retailer detected and prevented £1M in customer fraud
This multi-brand online retailer identified and mitigated £1M in customer fraud and cases of identity thefts were traceable in minutes.
A multi-brand online retailer wanted to minimize fraud. They knew they were struggling with identity theft issues, but it was difficult to identify. For known fraud types, a lack of live-time data prevented early detection of new cases. Celebrus is deployed across all of the retailer’s brand websites. They were already benefiting from the value in the data and ability to build and persist identity for marketing, so why not use it to combat identity fraud as well?
Get Live-Time Fraud Prevention • Cross-Brand Fraud Identification • Trace Identity Theft in Minutes