How an omnichannel retailer increased offer response 14% with online customer segmentation
This retailer increased demand per response by 9% and had a 3.7% improvement in overall revenue.
The omni-channel retailer was expanding its presence in the UK and overseas while managing millions of active customer accounts. They recognized the value of their data, storing 65GB of customer information monthly in a Teradata warehouse to drive insights and business value.
The retailer also aimed to unify customer data across all channels, including physical stores, to deliver a seamless customer experience. To achieve this, they needed to send the right message, at the right time, through the right channel—ensuring consistent engagement and maximizing customer loyalty.
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