The Partnership that makes ‘moments-based marketing’ a reality

Celebrus seamlessly integrates first-party data with Pega CDH to deliver the most complete, fully compliant, and accurate view of customer interactions across digital channels in real-time. And by real-time, we mean milliseconds – that’s faster than your camera flash or the blink of an eye. In fact, it’s pretty close to ‘zero latency’.

This kind of speed and data quality is the cornerstone of the Celebrus/Pegasystems partnership, because it enables genuine real-time, one-to-one personalization of content for every single customer. In fact, you’ll ‘wow’ them by delivering a seamless customer experience (CX) across every digital channel, wherever and whenever they interact with you.

That’s what we call ‘moments-based marketing’ – the best way to increase conversions, boost profits, and build customer loyalty.

Celebrus comes with advanced Machine Learning (ML) capabilities to detect and extract powerful Automated Marketing Signals (AMS) from your customers’ interaction data. These signals are automatically stitched together over time, sessions, and across multiple devices and instantly passed to your Pega CDH as a lightweight data feed.

These AMS accurately predict ‘intent’, so your content can be personalized to each customer with the ideal ‘next best actions’ served before they have the chance to click away. The result? Huge increases in conversion rates!

Your customers are unique individuals who expect and demand more. Their journey is made up of a series of ‘moments’, and each of those moments provides a golden opportunity for your brand to make meaningful connections. You – and your customers - deserve better than blanket experiences served to the masses.

Our tightly integrated solution makes in-the-moment hyper-personalization easy and affordable. We instantly contextualize ALL your customer data and enable it to flow between the two systems in milliseconds – so you can deliver genuine real-time personalization for every customer and in every channel.

Deliver the ‘wow’ moments and outstanding experiences that create customer loyalty.

Changes to browser and compliance regulations can be a challenge, but Celebrus' tagging free solution provides a true first-party, one-to-one personalization solution that’s fully compliant. Our first-party identity graph gives you the ability to rapidly package behavioral signals in real-time to feed the Pega CDH brain, without being impacted by industry challenges like tracking prevention and cookie deprecation.