Remove bias in machine learning
False positives are created when content is delivered, but not seen – a detriment to engagement analyses.
Visibility detection from Celebrus identifies consumer engagement and vision, so marketing efforts can be based on accurate campaign results and improved machine models.
Fill the gaps
While many solutions require a selected single success metric to test, Celebrus CDP provides a more complete picture, incorporating multiple metrics, so innovation becomes intelligent and efficient.
Generate accurate insight
Understanding how customers interact with digital content may seem like a simple task; however, gaining accurate vision into actions across channels and devices is complex.
Celebrus’ multi-touch attribution models provide real-time accurate and complete insight to make informed decisions based on consumer behavior and preference.