The decision to extend the use of Celebrus across the organization was based on the flexibility, agility and actionability of the real-time granular data and tagging-free nature of the technology.
Celebrus provides the industry’s only out-of-the-box, first-party Identity Graph you fully own and control.
Many solutions lack the capability to identify or recall context over multiple user interactions across digital channels and domains due to cookie challenges and browser restrictions. As a result, organizations need a better solution to manage and persist identity in real-time, while remaining compliant.
With use cases from fraud prevention to marketing optimization and personalization, organizations rely on the accurate understanding of Identity to make crucial business decisions.
Persist first-party identity across channel, domain, and device.
