CELEBRUS DATA PLATFORM

Celebrus marketing signals

The only platform that automates signals with our data model to elevate marketing and fraud prevention with automated scoring you control.

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Automated marketing signals achieve real-time one-to-one personalization.

Powered by advanced machine learning and natural language processing, marketing signals automate the detection of customer behaviors that indicate a heightened propensity to convert — such as visiting a web page or showing evidence of a recent life event.

By including signals derived from customers’ current session, and past insights gained from text inputted on any channel or device, Celebrus enables genuine one-to-one, real-time personalization of content based on an individual's profile.

Instantly understand user sentiment to create better outcomes.

Detect customer behaviors

Celebrus analyzes every interaction a user has, scoring each signal based on the likelihood it reflects genuine interest or intent.

Omnichannel insights

Collect and process behavioral data from websites, mobile apps, chatbots, and more, ensuring a seamless customer journey.

Segmentation and personas

Use marketing signals to segment users into personas for more targeted marketing, based on real-time behaviors and interests.

Enhance customer journeys for better experiences and better fraud prevention.

Capture and analyze real-time marketing and fraud signals — tracking behaviors, interests, and intent — across digital channels for a better customer experience and a better way to manage fraud.

Tailor content

Enable instant, real-time updates to website content based on customer behavior.

Segmentation

Analyze actions, such as product interest or life events, to predict conversion likelihood.

Fraud detection

Monitor interactions across all digital channels, flagging anomalies for quick resolution.

Smart integrations

Works with all enterprise decisioning and tech platforms to accelerate personalization.

track purchase intent, interests and other signals for better marketing personalization

Explore related features

Sense and trace

Uncover compromised accounts and trigger alarms to respond to fraud instantly.

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Anomaly detection

AI and machine learning to detect hidden data patterns to catch and prevent fraud.

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Bot detection

Detect and manage malicious bot activity with adaptive AI and machine learning.

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These personas build on the customer segmentations we have traditionally created using transactional data by adding a real understanding of intent and wants through the behavior exhibited by individual customers online.

Celebrus Online Retailer Customer

Track insights. Predict intent. Personalize content.

Create unique retargeting ad campaigns, prevent customer churn, and generate upsell opportunities.

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