Why Enterprise Marketing Strategies Need to Rethink Tagging & Cookies

Are you spending your time wrestling with your data, trying to make sure it’s accurate? Or would you prefer building personalized experiences for your customers, improving return on ad spend (ROAS), and increasing conversions? It’s an obvious choice. And yet, many companies are depending on custom tagging and third-party cookies to inform their strategies and are spending up to millions of dollars a year trying to access their data.

In our eBook, Why Enterprise Marketing Strategies Need to Rethink Tagging & Cookies, we look at:

• What tagging means and why you’re missing crucial data with custom tagging setups
• Changes in the industry and why third-party cookies are no longer good enough
• Why a first-party-forward approach to your data is key
• How to avoid the dreaded “we didn’t tag for it” excuse

Download the eBook today to learn how you can capture accurate, attributable, and easily accessible data to better inform your marketing and advertising strategies, no tagging or third-party cookies required.