Why Identity Fails: The Truth About First-Party Cookies

Fake first-party cookies are why identity is failing.

Many marketers and data scientists are perplexed over gaps in their data and the inability to build and persist comprehensive identity profiles across time, session, and device. They're left wondering what went wrong with solutions that promised first-party data capture and a compliant alternative for third-party cookie deprecation.

Download our eBook, Why Identity Fails: The Truth About First-Party Cookies, to learn why true first-party cookies are the key to solving your identity challenges. 

Featured insights include:

• Understanding 1st party cookies, including fake ones
• How fake cookies impact marketing and advertising
• The solution to fake 1st party cookies, tracking restrictions, and cookie blockers
• Why 1st party cookies are the key to identity resolution

Download the eBook today!