GUIDE
Say goodbye to the excessive time, cost, and frustration of tag management. It's time to upgrade your CDP.
Key takeaways
- What's a Tag Management System (TMS) and how does it feed personalization?
- The downfalls of tag management systems
- The most common TMS claims - debunked
- How to choose the best solution for real-time personalization
Get the Guide
Reality check: Tag management is dead
We know what you're thinking - how can tag management be dead?!
Tagging is a common practice in marketing and data science, and tag management systems (TMS) have come a long way in simplifying an otherwise excruciating process. But their time has come...and gone.
Between the massive implementation time and cost required, the ongoing need to update, refine, and manage tags, and the crystal-ball aspect...it's not a scalable solution for modern enterprises. Tagging-free eliminates all these hassles, freeing up time and money to focus on high impact activities - like TRUE real-time personalization.
This guide explores the ins and outs of tag management, and introduces the modern solution to data capture and real-time personalization.