WHITEPAPER
Are you getting the value you expect from your MarTech investments?
Organizations have a lot of data – but without context it can be meaningless. A data model is the dictionary businesses need to sort data into a unified schema with understandable meaning. It integrates data from multiple channels and supplies actionable insights to enterprise decisioning systems.
A robust data model is the foundation of data orchestration, and its quality determines the value you'll get from your MarTech investments.
In short, effective data orchestration drives value across the marketing tech stack.
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Key takeaways
- A robust data model is the foundation of data orchestration. Its quality determines the value derived from MarTech investments
- Data orchestration integrates data from multiple channels and supplies actionable insights to enterprise decisioning systems to drive marketing value
- Most CDP vendors leave creation of data models to their customers, forcing them to tie up expensive data science resources
- Your CDP should include an extensible data model, with a comprehensive behavioral data model out-of-the-box to deliver immediate insights