Last week Celebrus attended our partner Teradata’s Possible 2024 Conference in LA where we were honored with their ISV Partner of the Year Award. It was a buzzy event filled with many engaging speakers on hot topics in data. Here are our 3 hot takes on key topics including those from our panel addressing AI/ML Innovation, Modernization and Deployment Flexibility with Celebrus’ Simon Burton, VP Global Alliances and Partners:
1. AI, Artificial Intelligence, AI—oh, did we mention…? AI
It’s no secret that AI is a hot topic. Whether you are excited or worried about how this will affect humankind, your business, your job, or your daily life—there is no doubt that you have been giving this topic some serious thought. Here is what experts had to say:
- AI is the Future: The message was clear; you must get on board with AI or you will be left behind. It was made as akin to the advent of the internet. The impact and cultural shift will be that big.
- AI Needs a Use Case Focus: In developing solutions, businesses should be focused on the use case rather than the tech. Is it measurable, are you getting ROI, and is it more effective…and more effective compared to what? It’s all about providing value and delivering results—as Celebrus’ CEO put it recently, “not just going after the shiny object.”
"AI isn’t merely advancing technology—it’s a revolution in how businesses generate value. At Celebrus, our goal is to ensure innovation stays practical, anchored in real use cases and data that drive performance."
— Simon Burton, VP Global Alliances and Partners, Celebrus - AI Buyers Beware: As Eduardo Kassner, Chief Data & AI Officer at Microsoft put it, “you think you brought home a dog, but what you really have is a tiger—do you know how to take care of and feed this beast properly?” Businesses must think of fraud, bias, and the risks involved when starting to use AI. As another speaker the next day quipped, “AI is like my husband, it will never admit when it’s wrong.” Funny line—truly, the room was in stitches, but then the point was made. Really pause and take a moment to think about what that means for AI learning models. Never admitting they are wrong…
2. Customer Centricity Rules the Day
Sure, we all know that the customer comes first. But when it comes to tech, it’s about being fit for purpose and meeting your customers where they are today. Here were the main tenants:
- Cloud-first: The move is to be cloud-first yet offer flexibility for those with hybrid and on-premise models, as Celebrus does.
- Open Connectivity: You need to offer data and service models that are open and connected. The ability to scale with open and connected platforms is key. At Celebrus we make it simple to partner with any and all existing tech.
- Add Value Now: You need to understand your customers and their use cases now more than ever in order to add value. One example given was leveraging use cases across top industries to get better solutions.
3. It all comes back to Data…Good Data Matters More than Ever
Your tech stack is like your body—what you feed it will affect all of your models and outcomes. Companies need good data to get better ROI, deliver better experiences, better utilize AI, and to get the best customer experiences—period.
- Plan Ahead: Choose data solutions that are forward thinking. You many think you know what you need tomorrow, but how often have you wished you had that data down the road? At Celebrus we make sure you have what you didn’t think of for your future use cases.
- Choose Smarter Data: Sure, you can hire teams upon teams and tech stack upon teach stack to wrangle all of your data. Or you can work with data that is doing the work for you and reducing the load and resources needed. All the data you are missing from your customers, simplified and ready to unlock customer insights.
- Add Value Now: Sound familiar? Indeed, not a typo. This is so critical it wins two spots. Choose a data solution that gives you value day one—not over the next year that takes months on end to get up and running.
Ready to connect with us to learn more about how we help you solve your most challenging data dilemmas? It’s time to Meet Celebrus.
Contact us today to learn more!
