As we step into the first quarter of 2025, organizations are focusing on the trends and challenges that will shape their strategies for the year ahead. From evolving compliance regulations to AI adoption hurdles and the ongoing shift toward first-party data, businesses must be prepared for a rapidly changing digital landscape.
Our CEO, Bill Bruno, has been tracking these shifts closely, sharing his thoughts with many of our favorite tech reporters. Here’s what organizations need to focus on now to stay ahead:
Historically, industries like retail have lagged behind in compliance efforts. But with data breaches on the rise, regulators are stepping in. In ITPro Today and Solutions Review, Bill predicts that mounting privacy concerns will push national-level legislation forward, similar to what the healthcare sector has already experienced. Businesses that proactively address data governance now will be in a stronger position as regulatory frameworks tighten.
AI adoption remains a top priority, but companies are realizing that implementation is harder than expected. As Bill discusses in CIO Magazine and ITPro Today, poor data quality, algorithmic bias, and fragmented information pipelines are preventing AI from reaching its full potential. Before scaling AI initiatives, organizations must refine their data infrastructure and governance models to ensure accuracy and fairness.
With third-party cookies disappearing, brands must rethink personalization strategies. In Hospitality Technology, Bill explores why persistent digital identities and high-quality first-party data are key to maintaining customer insights and delivering seamless experiences.
Businesses must prioritize compliance readiness, improve data quality for AI, and invest in first-party data strategies.
Want to dive deeper? Read Bill Bruno’s full insights in the articles above, and let’s discuss – what trends do you see shaping 2025?