2024 Year in Review: What Marketers Need to Know

Good data is the foundation of successful marketing, yet many businesses are still struggling to unlock its full potential. Did you know that 87% of marketers admit data remains one of their most underutilized assets? As the digital landscape evolves, the way businesses approach data must transform to meet the demands of privacy-conscious consumers and ever-tightening regulations.

Additionally, with browsers like Google Chrome limiting or blocking third-party cookies, brands were forced to begin rethinking their approaches to tracking and engagement with first-party data instead. We also saw that AI and privacy regulations will continue to reshape how businesses build consumer trust.

At Celebrus, we’ve been at the forefront of this transformation in the industry, equipping businesses with the tools needed to turn data challenges into opportunities. A few ways we stand out from the CDP crowd:

• Tapping into anonymous traffic: Up to 98% of website visitors remain unidentified. Celebrus enables businesses to turn this "invisible" audience into actionable insights, delivering personalized experiences from the very first interaction. The result? Deeper customer insights and improved ROI—including revenue increases of $12M!
• Future-proofing data strategies: With privacy regulations becoming increasingly complex, Celebrus ensures compliance while empowering businesses to collect data without compromising user trust or accuracy.
• Delivering real-time personalization: Legacy systems often fail to provide live-time insights. Celebrus bridges the gap, allowing businesses to act on customer behaviors in the moment, fostering loyalty and increasing conversions.

And sure, you may think that others do this as well because they say they do... but book a demo with our team to see the Celebrus difference live—and don't miss our 2024 Year in Review: What Marketers Need to Know!

Level-up your data strategy in 2025—Meet Celebrus.